There are many people confused about how to start a classified website in India. Most entrepreneurs want to learn how to start a business in India such as Olx and Quikr. According to a report by Edelweiss, the global online classified segment amounts to USD 10.5 billion, which represents 17 percent of global ad revenues? The online classified industry in India is approximately INR 11 billion and is projected to increase to INR 31 billion in 2016.
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Let’s start talking about how you can launch an online classification website or a company like Olx and Quikr.
Five final steps required to start a business in India such as Olx and Quikr
STEP 1: FIND A UNTAPPED NICHE IN INDIA
There are many Classifieds websites that are open daily but do not run successfully because of traffic. It is the most important step to find a niche that is untapped in India, because most traffic comes from India’s Google search. So, you have to better rank your website by optimizing by using the technique search engine optimization, but if the keywords and target market are competitive, it is a very difficult to compete with sites like Olx and Quikr.
You must therefore find a target market where competition is less than aiming at all locations and categories in India. You can start by focusing on the specific city or niche area, because if you focus on a particular area, you have a better chance of increasing traffic on your website or domain.
STEP 2: CREATE A DESIGNER WEBSITE WITH HELP OF THEMES, PLUGINS AND PHP SCRIPS
The classified website has a lot of data and ads hence you need to create an amazing website for optimizing the search engine. Before you create a website, you must choose the technology behind the website, as you have several options for creating a website in India.
- Purchase the Domain Name and Hosting
- Install the WordPress or PHP Script.
- If you choose the WordPress, you must buy a good Classifieds Theme and install it with all the necessary plug-in in the WordPress.
- If you select PHP Script, you must install or buy the script on your hosting. If you run on cpanel, it’s easy to install a popular script such as Open Classifieds
- Each WordPress theme, plug-in or script is set to optimize your website same as Olx or Quikr.
These are therefore simple steps to create from scratch a classified website in India. Even these themes and scripts are best way to test your ideas rather than hiring a website developer.
STEP3: REGISTER A SMALL AND CHEAP LEGAL ENTITY
You must register your business as the legal entity in India after the second step to allow the payment gateway for premium ads. There are many payment gateway service providers with good TDR rates and good plug- in technology that you can put on your website and integrate into your classifieds website.
STEPS TO REGISTER A CLASSIFIES COMPANY OR WEBSITE IN INDIA
There are many options as a legal entity for start-ups, but you always have to choose a simple and cost- effective legal entity to test your ideas. You can go to the Sole Proprietorship Company if you are the sole website owner.
Sole Proprietorship Company is one of the best ways to test your ideas in the classified sector. You only need one Shop Act License or Service Tax Registration Certification and then open the current bank account on that certification basis for your brand name.
If you have your partner in this company, you can draw up a simple partnership agreement and a pan card. After registration as a solo company or a partner company has been completed, you must submit documents to payment gateway providers such as Instamojo or CCAvenue.
STEP 4: CREATE HIGH QUALITY CONTENT ON WEBSITE
After you have created your website, you must create quality content because the content is the best way to increase your website traffic. You must create a better knowledge base for guides and various categories with high quality and interesting search ads. You can use the blogging power on your website and create quality articles related to your niche and share the backlinks on the social networking website.
STEP 5: MONETIZE YOUR WEBSITE FOR REVENUES
After you create your website, last step to get traffic is to Monetize your revenue site. There are a number of ways to earn the money on your classified website in India, i.e.
- Feature Ads
- Move Ads to Top Listing like JustDial
- Advertisement Banner
- Pay to Post
- Affiliate Links with Google Adsense
- Premium Membership
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